Photo by: Steve Howse


Ploom is an upstart tobacco company based in San Francisco. Really.
We are creating a line of products starting with the modelOne. Re-imagining the smoking paradigm, Pax weds modern technologies, materials, and processes with beautifully simple yet effective design.

The Ploom Story

Ploom began as a conversation between a smoker and a non-smoker outside a studio at Stanford’s Joint Program in Design in 2004.
“What do you hate about smoking?” Adam asked.
“What do you love about it?” James responded.

The two had already been collaborating on eccentric thesis explorations but those were quickly dropped to answer the question: What if smoking were reinvented today? The thesis generated support from some of the most well respected thinkers and doers in and around the University. James and Adam founded Ploom in a tiny orange-painted room on an apple orchard in Palo Alto, determined to bring a better alternative to people who love (and hate) smoking. Hundreds of prototypes, consumer insights and a business plan later, the two developed a unique startup in the historic Dogpatch area of San Francisco with a handful of the best engineers, advisors, marketing and biotech veterans in the country. Ploom’s modelTwo and Pax bring the first glimpse of the future of smoking: a new ritual for a modern society from a new kind of company.

What is a vaporizer? How does vaporization work?

Vaporization is an empowering alternative method of consuming plant materials. A vaporizer extracts the active ingredients of plant materials by using a heating element to heat up plant material (instead of burning it using a flame), resulting in zero combustion and eliminating both smoke and second-hand smoke. As with all vaporizers, Ploom utilizes conduction heating – heating the plant material through direct contact.

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